Amazing Spider-man 2 Poster.

 The background of the poster contains dull colours such as black and grey. These connotations, make you think that something bad is going to happen as the city behind looks lifeless. The sky looks as if there is a storm coming which denotes the fact there may be something evil or a war starting. Rain is associated with bad things and is seen as being miserable and gives a negative effect, the use of this is effective as it emphasises the dullness of the city and makes the audience question why it is like that.

Both the characters stand out really well on the poster. The blueness of the 'new' character electro, makes him stand out and attract the eye of the target audience to the film. The fact their is this new character on the poster entices people to want to watch the film, as they are so used to the normal characters, such as the green goblin being the main enemy. Both of the characters are at the front of the poster and are close up, showing their importance and how powerful they are. Elector looks as if he is more dangerous as he looks as if his consumed of electric, which relates to the name. The fact he looks more dangerous than any other character spider-man has been up against may make the audience question whether or not spider-man will be able to defeat him. The effect of having the audience guess what may happen makes them want to watch it to see how this character came about and if their guesses are correct.

At the very top of the poster in smaller writing, it says ' no more secrets' this once again makes people think that maybe spider-man may reveal himself and let people no who he really is and no longer have any secrets. No viewers want this as it makes it changes everything, so they are going to want to watch and find out. The title of the film is also in a small bold font, the title stands out as it is white up against a dark background and the well known symbol of the red spider is also behind the writing. However the font could be possibly bigger just to make it really stand out and catch peoples eye. Then again the writing could be that size as it doesn't want to take up too much of the poster so that the new character is the main feature and the attention is based on him more.

The date 05.02.14 is on the poster which shows when the film will be out for people to watch. It is placed well on the poster as it is directly underneath the title, where everyone will see it as they will look at the films name. Also directly under that in reed font it says that the film is also in 3D and at the IMAX in 3D also with a #AmazingSpiderMan2. This is really effective as the hash- tags can go world wide and trend on things such as twitter, this will help the film get recognition and it will especially as the majority of people have all of the social media and will therefore see it. Its a really good tool to market your film.

Overall the poster looks really professional and well presented, and looks really appealing and unique. The target audience for the film would mainly be from 12 to 25yrs. As it has a broad target audience it helps the film become more successful. It can also be seen as a family film which could attract most family's with a male dominance, it may even attract older men too, who have watched the marvel characters over the years develop and seen the other films.