Saw 2 Poster.

Straight away you can see that the layout of the poster is very plain and simple, however it is very catching as your attention is drawn to the title and the picture along side to represent the two of the film. The use of using two fingers to represent the number two is very effective as it fits in with the film title very well and is different. Also on the top of the poster is a 'saw' this relates to the title and to the fingers as well. These live denotations as to what might happen in the film and as to why there are two fingers there. This will appeal to the audience as they will want to watch it to see if anything like the assumption happens in the film. From just looking at the film poster, the film suggests that what happens will be gruesome and painful. The way the fingers look as they have been sawn off suggests that many other things like that will occur through out the film. The fingers look as if they have been left there for a while and are dirty and uneven, the nails are also chipped and discoloured as if the person may of been fighting to get the person to stop or could of been kept for a while. The letters of the title are also uneven, and different sizes just like the fingers and the saw. The way the 's' in the title has been cut off from the rest of the title by the lines, suggests that decapitation could also be shown in the film.

I think that the colours used, black and white work well for this film. The white is mostly shown but the black is very prominent and stands out really well. The black also suggests darkness and this film going by the saw and the fingers seems to be that. The use of the black also makes the poster seem a little scary and creates a dirty decaying sense. The dull colours also seem depressing and cold.

The poster doesn't contain much information on it either, the only other text that is included is that its ' coming soon'. However this could be a good thing as underneath it gives a web address which could make the audience read into the film themselves and to try and find out as much information as they can about it, this was they might find out other things too about the film, they may even ask people and that will also give others the knowledge that the film is coming out if they didn't know. The text contrasts the rest of the text as it looks smart and professional.

The target audience for 'saw' would be mostly males from 15-25 however this could also be appealing to some females too.