What have you learned from your audience feedback?
From getting feedback from our audience, we have learned different things about what we did well in our trailer, and what could be improved on.
Firstly, it was mentioned that we adhered to the conventions of a typical zombie film, using the mise en scéne - the abandoned, disused cars to show the post-apocalyptic style, and Avraj's character attacking the "do not cross" line - to effectively portray the zombie style. We chose the location as we thought that the whole place was suitable to use with the abandoned buildings and the forest cover adds to the "scary" surroundings, as we would associate forests with horror films where something bad would happen.
The fast paced, flashbacks at the end were also mentioned as well used, in these shots we aimed to show the audience that something happened during the film that made Avraj into a zombie. this means that audience members are drawn to watch the movie, as they want to know what happened to him, which we successfully created, as our audience feedback members pointed out. However, it was also mentioned that we should increase the pace of our shots throughout the rest of the trailer, although we realised that this would have made it slightly more exciting and tense, this would not have fit with the slow, spooky style of music that we used. Also, having fast paced shots at the end of the trailer, meant we were able to add the 'terror glissando' effect, which made the end of our trailer much more exciting and meant it was able to give the audience just the right amount of tense, exciting few seconds, which i think would not have had the same effect if we had faster paced shots earlier on in the trailer and faster music.
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