Insidious Film Poster.

The main object that stands out on this poster, is the mid- shot of the young boy in the centre on the poster. As the boy is on the cover we suggest that he is the main character in this film, or the fact the film is based on him. The boy looks like an average young boy, he portrays an innocence look about him as he seems to live at home, if that is his house behind him, he is wearing his pyjamas and looks as if he it taken care of well as he looks clean and well kept. However this innocence look is very effective as it leads you to believe that he could be the complete opposite and this look is to just side track you and believe something completely different, as this is as horror film this probably isn't the case as you can tell by the way he is staring he comes across as very creepy and therefore you know something isn't right with him. The boy also looks to be wearing dark clothes and he comes across to look depressing due to the shading on his face and neck. His eyes also look very dark too, making him seem very scary and suspicious. The way he is staring connects to the audience and grabs your attention. The boy also stands out very well on the poster and contrasts his big family home behind him as it is painted white and the boy comes across as very dark, his house also looks very friendly and welcoming whereas he doesn't.

The colours used in this poster are seem as very dull and depressing and mostly dark colours such as dark read, black and blue. the effect that these colours have enable the film to look scary, sinister and mysterious, these all relate to the connotations of a horror film. The sky also looks grey as if it is going to rain or have a storm, these are also linked to horror films and associated to bad occasions and indicate something bad is about to happen. The boy also shows very stern facial expressions, with no emotion. This stands out as it makes him also look sinister and capable anything showing to us he is a danger, and that he hasn't something planned and is focusing on that.

At the top of the poster it shows the audience the other well known horror films that the makers have made and this entices people to watch the film as they know it must be good due to the success and popularity of the two other films, ' paranormal activity' and 'saw' this could also suggest that this film may include paranormal events and also the gore from the saw, this would attract an audience who like this kind of stuff, and make it more interesting if both them elements where made into one. The text is white which stands out to and catches your eye just like the title as the background is dark. The title also contains two of the letters being in red writing, this could represent the death or the gore in the film and the red as the blood. Also underneath the title the tag line reads' its not the house that's haunted' suggesting that the boy is the possessed or the killer in this film.

You can see at the bottom of the poster it includes the actors names who are in the film and the logos of film companies that are involves in the making of the film, this is a great way of selling the film or getting the audiences attention especially if they like the work of these film companies. Also amongst that text, standing out clearly is the date of which the film comes out on, the fact it is bold is so that it helps the audience see when it is out so they can go and watch it. The way the poster is laid out and set up is very professional and looks really good and appealing. The target audience would be from the age 15- 25 males and may even interest some women too.